Wednesday, June 10, 2009

Bug Band Responds To MGL Critique

A few days ago I wrote a rather scathing critique of the Bug Band - a bracelet designed to keep even the most annoying of bugs away during my next round of golf. You'll see that post here. Well, the Bug Band folks didn't enjoy the blog and I truly do want The Clubhouse to serve as a forum for discussion and debate. So, in the interest of fairness, here is the Bug Band side of the story:

Dear Bill,

I saw your blog post “Gullible Golfers Beware,” and had to respond. I feel that you did your readers a disservice by instantly dismissing BugBand on the basis of your single experience during a walk around a heavily infested lake, and I’d like to offer a few clarifications I hope you’ll consider:

· BugBand wristbands are designed for lighter-duty insect protection. For heavy-duty situations, such as the one you described, BugBand towelettes and pump spray are a much more effective option because they’re applied directly to the skin. On most golf courses, BugBand wristbands do a phenomenal job of keeping biting insects away.

· BugBand makes no claim that its products are “guaranteed to keep bugs away on your next round,” despite the fact that independent testing by the University of Florida has proven BugBand to be an effective alternative to DEET-based repellents.

· In addition to several independent tests, hundreds of journalists have put BugBand through its paces over the past few years -- on golf courses, in the deep woods and in the backyard -- and the results are nearly unanimous: BugBand works, and it works extremely well. Many media outlets have been especially surprised at its efficacy because it’s a naturally derived product, which often don’t work nearly as well as they claim – or at all.

Certainly everyone’s entitled to his opinion, but I felt your post was inaccurate and unnecessarily mean-spirited. I think you owe it to your readers to test BugBand’s wristband on the course, or BugBand’s pump spray and towelettes the next time you visit your lake place. I’d be happy to send samples any time.

Thanks, and I look forward to hearing from you.

Brian B.
for BugBand

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